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Reach is easy to buy. Response isn’t.

Seventeen campaigns for twelve brands, most in Myanmar and Cambodia. Each one started with a problem most marketing teams here know well. Below is what we built for it, and what happened.

campaign entries
1M+
customer profiles collected
100K+
AI images generated
70K+

Across our campaigns.

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Attention

People scroll past ads.

A feed moves fast. A standard ad gets a second of attention, then it’s gone, and nothing about it stays with the viewer.

How we solve it

We turn the campaign into something people do. They choose the story, play the game or score their own dance, with the brand at the centre of it.

5 campaigns

More on attention

  • Vaseline · Myanmar · 2023

    Interactive Video Date

    Fans didn’t watch an ad. They went on a date with a popular actor, and chose how it went.

    participants
    3,689
    active users
    695

  • Crypto client · 2024

    Telegram tap-to-earn game

    A Telegram game with 30,990 players, and 25,231 of them still active.

    participants
    30,990
    active users
    25,231

  • CLEAR Men · Myanmar · 2022

    Fearless Cup 2022

    During the World Cup, young men headed a virtual ball with their forehead, then kept coming back to call the winner.

    participants
    4,778
    active users
    1,662

  • E-Lan · Myanmar · 2023

    Team Shaw vs Team Sayy

    Two teams competed to help mum with the chores on Mother’s Day, one framed photo at a time.

    photos created
    650+
    photos downloaded
    520+

    Over two weeks

  • Rexona · Myanmar

    Unstoppable with Rexona

    An AI model that watches your dance, compares it to the routine and gives you a score.

    Built and ready. The brand chose not to launch.

Sharing

Brand content rarely gets shared.

People share what’s about them. A product post is about the brand, so it stops where it lands.

How we solve it

We use AI to put the customer in the picture: their face in a new style, their mother on a card, their message to someone they love. They share it because it’s theirs.

8 campaigns

More on sharing

  • Comfort · Myanmar · 2023

    Comfort AI

    596,071 people came to find out which colours suit them, from everyday outfits to Myanmar traditional costume.

    microsite entries
    596,071
    live
    7 months

  • CLEAR · Myanmar · 2023

    Be Clear Be You

    8,365 people saw themselves in a new style, and generated 9,280 AI images doing it.

    participants
    8,365
    profiles collected
    5,282

  • Dove · Cambodia · 2024

    Repair the Damage

    A selfie in, a new hair colour and style out. The download sat behind a short form: 24,462 profiles collected.

    participants
    5,410
    profiles collected
    24,462

  • Dove · Myanmar

    Dove It

    A selfie in Messenger, a face-shape reading, and a new hairstyle to match. People made 50,000+ images.

    participants
    10,000+
    AI images
    50,000+

  • E-Lan · Myanmar · 2024

    Mothers’ Day

    People scored their love for their mother, up to 528 marks, and turned her photo into a card to share.

    participants
    2,065
    personalised cards
    215

  • Cornetto · Cambodia · 2024

    Love Language

    Each flavour became a feeling: Vanilla for a confession, Strawberry for love, Chocolate for an apology.

    • Microsite
    • QR code
    • Secret message

  • Closeup · Cambodia

    International Kissing Day

    People put their own photo and a message into a Closeup frame, then shared it. 1,000+ photos in two weeks.

    photos created
    1,000+
    photos downloaded
    860+

    Over two weeks

Knowing the buyer

You sell the product but never meet the buyer.

In retail, the relationship ends at the shop counter. You don’t know who bought, or how to reach them again.

How we solve it

We put a code, a QR or a selfie moment on the pack. Buying becomes the way into the campaign, and the campaign becomes the way to know your buyer.

4 campaigns

More on knowing the buyer

  • YOMA Beer · Myanmar · 2024

    Thingyan Limited Edition

    A selfie with the can was the entry ticket. 7,432 buyers left their details.

    participants
    8,951
    profiles collected
    7,432

  • Closeup · Myanmar · 2024

    Valentine’s Day Gift

    12,283 codes from toothpaste boxes, sent straight to Closeup’s Messenger.

    participants
    4,972
    codes entered
    12,283

  • Chingu Soju · Myanmar · 2024

    Chingu-fied

    Scan the bottle, make AI art, and win a bottle printed with your own image.

    participants
    447
    AI images
    195

  • Closeup · Myanmar

    Tree of Love

    Anonymous love letters on a 3D tree. To find out who sent one, recipients unlocked it with a Closeup code.

    • Web app
    • 3D animation
    • Viber and SMS
    • On-pack code

Enterprise Automation

Connect conversations to the work behind them.

We build workflows that turn a customer request into structured information and route it to the right team.

1 project

Explore Enterprise Automation

  • AYA SOMPO · Myanmar

    From customer interaction to operational workflow

    A customer-facing experience connected to the operational workflow behind it.

    • Customer-facing experience
    • Structured information
    • Workflow automation

Recognise one of these problems?

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