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CLEAR

Problem 02 · Sharing · Myanmar · Sep 2023

Be Clear Be You

8,365 people saw themselves in a new style, and generated 9,280 AI images doing it.

Results

participants
8,365
profiles collected
5,282
AI images
9,280

The problem

CLEAR wanted to encourage people to break from old fashion and discover a more confident version of themselves, in line with its message of renewal and self-expression.

What we built

A microsite with an AI fashion transformation tool. Users take a selfie, pick one of six styles and see themselves in it. A QR code and short link made it easy to reach and share.

How it worked

Why it worked

Targeted Facebook ads and KOLs, including actors, actresses and influencers, carried the campaign across their own channels.

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Problem 02 · Sharing

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