Problem 02 · Sharing · Cambodia · May 2024
Repair the Damage
A selfie in, a new hair colour and style out. The download sat behind a short form: 24,462 profiles collected.
Results
- participants
- 5,410
- profiles collected
- 24,462
- AI images
- 6,226
The problem
Dove wanted its audience in Cambodia to engage with the brand by picturing new hair styles and colours on themselves.
What we built
A microsite with an AI hair transformation model. Users choose a colour and style, see it on their own selfie, and complete a form to download the image.
How it worked
Why it worked
Working with several KOLs significantly increased traffic and visibility.
Facing the same problem?
Tell us what you’re launching. We’ll show you what we’d build.
Problem 02 · Sharing
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