Problem 02 · Sharing · Myanmar · Apr 2024
Mothers’ Day
People scored their love for their mother, up to 528 marks, and turned her photo into a card to share.
Results
- participants
- 2,065
- personalised cards
- 215
The problem
E-Lan wanted to honour mothers with something personal enough that people would want to share it.
What we built
A chatbot journey with consent built in. Users scored their appreciation for their mother, up to 528 marks, uploaded her photo to create a personalised card, then shared it on Facebook and under a KOL’s post.
How it worked
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Problem 02 · Sharing
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