Problem 02 · Sharing · Cambodia
International Kissing Day
People put their own photo and a message into a Closeup frame, then shared it. 1,000+ photos in two weeks.
Results
Over two weeks
- photos created
- 1,000+
- photos downloaded
- 860+
- social shares
- 600+
The problem
Closeup wanted Gen Z and young millennials in Cambodia, aged 18 to 28, to create and share their own content around International Kissing Day.
What we built
A microsite that puts each person’s photo and message into a branded Closeup AR frame in real time, ready to download and share.
How it worked
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Problem 02 · Sharing
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