Problem 03 · Knowing the buyer · Myanmar · Feb 2024
Thingyan Limited Edition
A selfie with the can was the entry ticket. 7,432 buyers left their details.
Results
- participants
- 8,951
- profiles collected
- 7,432
The problem
YOMA launched a special Thingyan beer for the New Year festival. It needed people to buy the can, and a way to know who those buyers were.
What we built
A Messenger chatbot with AI image recognition. Buyers send a selfie with the limited edition can, fill in a short form, and receive a unique ticket number for the prize draw.
How it worked
Why it worked
Timing the campaign to Thingyan brought in a large audience with ease. Festive and cultural moments resonate deeply here.
Facing the same problem?
Tell us what you’re launching. We’ll show you what we’d build.
Problem 03 · Knowing the buyer
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