Problem 03 · Knowing the buyer · Myanmar
Tree of Love
Anonymous love letters on a 3D tree. To find out who sent one, recipients unlocked it with a Closeup code.
The problem
Closeup wanted a Valentine’s experience where people could express love anonymously, with a reason for the person receiving it to engage with the brand.
What we built
Senders design a postcard and hang it, folded into a heart, on an animated 3D Tree of Love. Recipients are notified by Viber or SMS, complete a form to start revealing the sender, and enter a code from a Closeup pack to unlock more.
How it worked
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Problem 03 · Knowing the buyer
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