Problem 03 · Knowing the buyer · Myanmar · Jan 2024
Valentine’s Day Gift
ဗာလင်တိုင်းလက်ဆောင် ကံစမ်းဖို့ ခြစ်လိုက်စို့
12,283 codes from toothpaste boxes, sent straight to Closeup’s Messenger.
Results
- participants
- 4,972
- codes entered
- 12,283
- active users
- 2,390
The problem
Closeup wanted to thank loyal customers on Valentine’s Day. A sticker on the box reaches the shelf, but it doesn’t tell you who bought it.
What we built
Promotion boxes carried a unique code. Customers sent it to the Closeup chatbot, which confirmed their entry instantly, collected their details and let them spin the lucky draw.
How it worked
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Problem 03 · Knowing the buyer
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