Vaseline · Myanmar
Interactive Video Date
Fans didn’t watch an ad. They went on a date with a popular actor, and chose how it went.
- participants
- 3,689
- active users
- 695
You have the campaign idea. We build the technology.
Interactive experiences people join, with verification and rewards built in.
Join, take part, verify, reward. Every step, built in.
Join
Scan the QR code on the Chingu bottle.
Chingu Soju · Myanmar · 2024 · Chingu-fied
Read the story: Chingu Soju Chingu-fiedTake part
Make choices with on-screen buttons as the video plays.
Vaseline · Myanmar · 2023 · Interactive Video Date
Read the story: Vaseline Interactive Video DateVerify
Send the code from the box to Closeup Myanmar’s Messenger.
Closeup · Myanmar · 2024 · Valentine’s Day Gift
Read the story: Closeup Valentine’s Day GiftReward
Spin the lucky draw.
Closeup · Myanmar · 2024 · Valentine’s Day Gift
Read the story: Closeup Valentine’s Day GiftMechanics
Nine mechanics we’ve shipped. Try each one.
Ran for POND’S Men
Scratch and win
A code from the pack unlocks an instant prize in the chat, and every claim leaves a lead.
Ran for Comfort
AI photos
People trade a few details for a photo of themselves in the brand’s world.
Read the Comfort storyRan for CLEAR
Receipts for rewards
Buyers send a photo of the receipt. The chatbot reads it and rewards them.
Ran for YOMA Beer
Digital rewards
Verified purchases earn spins, vouchers and phone top-ups.
Ran for Carlsberg
Physical rewards
Receipts sent on Viber earn spins, and prizes are collected in store.
Ran for CLEAR
Earn by referral
People earn rewards for sharing, and you see every share and reply.
Ran for VisitSingapore
Quiz bot
A quiz in the chat, one question at a time, with a result at the end.
Ran for Vaseline
Interactive story
People choose what happens next, and the video follows.
Read the Vaseline storyRan for YOMA Classic
Loyalty Link
Points, stamps or cashback on a member card that lives in the chat.
You control the odds.
- Set when and how often people win.
- Change the game from live results.
- Save the big prizes for the actions that matter most.
Game formats
- Spin the wheel
- Scratch the card
- Shake the tree
- Pull the straw
- Leaderboard
See it as it happens.
Claims, forms, winners and prize cost, by day and by place.
Campaign dashboardLive
- Claims
- 12,480
- Forms
- 9,136
- Winners
- 1,204
- Prize cost
- 18.06M Ks
Claims by day
By place
- Yangon46%
- Mandalay22%
- Naypyitaw9%
- Bago7%
AI image campaigns
How an AI image campaign is built.
Train
We train an image model for your brand.
Build
We build the experience as a chatbot or a website.
Launch
We go live and run it with you.
Runs on
- Messenger
- Viber
- Telegram
- Microsites
- In-store booths
Virtual KOL
Myanmar’s first virtual KOL.
A brand ambassador made with AI. It looks, dresses and speaks the way your brand needs, every day.
Any style
Realistic, anime or cartoon.
Your brand
Personality, values and look, set by you.
Any outfit
Myanmar traditional dress and dress from other cultures, down to the details.
Your products
Placed naturally in posts, videos and campaigns.
Campaign finder
Find a campaign like yours. See its real results.
17 campaigns. Top result: 30,990 participants.
Crypto client
Telegram tap-to-earn game
A Telegram game with 30,990 players, and 25,231 of them still active.
- participants
- 30,990
- active users
- 25,231
- still active
- 81%
CLEAR Men · Myanmar
Fearless Cup 2022
During the World Cup, young men headed a virtual ball with their forehead, then kept coming back to call the winner.
- participants
- 4,778
- active users
- 1,662
E-Lan · Myanmar
Team Shaw vs Team Sayy
Two teams competed to help mum with the chores on Mother’s Day, one framed photo at a time.
- photos created
- 650+
- photos downloaded
- 520+
- social shares
- 450+
Over two weeks
Rexona · Myanmar
Unstoppable with Rexona
An AI model that watches your dance, compares it to the routine and gives you a score.
Built and ready. The brand chose not to launch.Comfort · Myanmar
Comfort AI
596,071 people came to find out which colours suit them, from everyday outfits to Myanmar traditional costume.
- microsite entries
- 596,071
- live
- 7 months
CLEAR · Myanmar
Be Clear Be You
8,365 people saw themselves in a new style, and generated 9,280 AI images doing it.
- participants
- 8,365
- profiles collected
- 5,282
- AI images
- 9,280
Dove · Cambodia
Repair the Damage
A selfie in, a new hair colour and style out. The download sat behind a short form: 24,462 profiles collected.
- participants
- 5,410
- profiles collected
- 24,462
- AI images
- 6,226
Dove · Myanmar
Dove It
A selfie in Messenger, a face-shape reading, and a new hairstyle to match. People made 50,000+ images.
- participants
- 10,000+
- AI images
- 50,000+
Happy Tea · Myanmar
Happy Tea နဲ့အတူ လွတ်လပ်သစ်လွင်မှုကိုယူ
A promotional booth that turned visitors into AI portraits and printed them on the spot.
- AI images at the booth
- 2,764
- AI images online
- 2,307
E-Lan · Myanmar
Mothers’ Day
People scored their love for their mother, up to 528 marks, and turned her photo into a card to share.
- participants
- 2,065
- personalised cards
- 215
Cornetto · Cambodia
Love Language
Each flavour became a feeling: Vanilla for a confession, Strawberry for love, Chocolate for an apology.
- Microsite
- QR code
- Secret message
Closeup · Cambodia
International Kissing Day
People put their own photo and a message into a Closeup frame, then shared it. 1,000+ photos in two weeks.
- photos created
- 1,000+
- photos downloaded
- 860+
- social shares
- 600+
Over two weeks
YOMA Beer · Myanmar
Thingyan Limited Edition
A selfie with the can was the entry ticket. 7,432 buyers left their details.
- participants
- 8,951
- profiles collected
- 7,432
Closeup · Myanmar
Valentine’s Day Gift
12,283 codes from toothpaste boxes, sent straight to Closeup’s Messenger.
- participants
- 4,972
- codes entered
- 12,283
- active users
- 2,390
Chingu Soju · Myanmar
Chingu-fied
Scan the bottle, make AI art, and win a bottle printed with your own image.
- participants
- 447
- AI images
- 195
- active users
- 135
Closeup · Myanmar
Tree of Love
Anonymous love letters on a 3D tree. To find out who sent one, recipients unlocked it with a Closeup code.
- Web app
- 3D animation
- Viber and SMS
- On-pack code
See all workPlan a campaign
Recognise one of these problems?
Tell us what you’re launching and who you need to reach. We’ll show you what we’d build.
Common questions.
What is Campaign Technology?
Interactive experiences people join, with verification and rewards built in, made for brands running at scale.
How does a campaign work?
People join from a QR code or link. They play, choose or create. We verify them with codes, receipts or photos, then send prizes and follow-up.
Can we control who wins?
Yes. You set when and how often people win, change the game from live results and save the big prizes for the actions that matter most.
Can we see results while it runs?
Yes. You see claims, forms, winners and prize cost, by day and by place.
How is an AI image campaign built?
We train an image model for your brand, build the experience as a chatbot or a website, then go live and run it with you.
Where do AI image campaigns run?
On Messenger, Viber, Telegram, microsites and in-store booths.
Other solutions
Missing what customers keep asking for?
Customer Intelligence
Expa.AI analyses your Messenger conversations, in Burmese and English, and turns them into insight your team can act on.
Too many manual steps per request?
Enterprise Automation
We build workflows that turn a customer request into structured information and route it to the right team.
Let’s start with one conversation.
Tell us where things get stuck. We’ll show you what Expa.AI would do with it.