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Rexona

Problem 01 · Attention · Myanmar

Unstoppable with Rexona

An AI model that watches your dance, compares it to the routine and gives you a score.

Results

Built and ready. The brand chose not to launch.

The problem

Rexona wanted a campaign that matched its message of confidence and movement: something people would do, not just watch.

What we built

A microsite with an AI model that compares each uploaded dance video to a sample routine, scores it, and returns a video with the score on screen.

How it worked

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Problem 01 · Attention

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