Problem 01 · Attention · Myanmar · Nov 2022
Fearless Cup 2022
During the World Cup, young men headed a virtual ball with their forehead, then kept coming back to call the winner.
Results
- participants
- 4,778
- active users
- 1,662
The problem
CLEAR Men needed brand awareness with men in their 20s. The 2022 World Cup had their attention, so the campaign had to live inside the tournament.
What we built
A two-phase campaign run through a chatbot. Phase one was an AR filter for a virtual football game and photos with team flags. Phase two was a contest to guess the World Cup winner, with reminders at every stage and a limited edition CR7-signed golden bottle among the prizes.
How it worked
Why it worked
Launching during the World Cup brought a large audience naturally. Tying a campaign to a major event does a lot of the work.
Facing the same problem?
Tell us what you’re launching. We’ll show you what we’d build.
Problem 01 · Attention
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