Problem 01 · Attention · Myanmar · May 2023
Team Shaw vs Team Sayy
Two teams competed to help mum with the chores on Mother’s Day, one framed photo at a time.
Results
Over two weeks
- photos created
- 650+
- photos downloaded
- 520+
- social shares
- 450+
The problem
E-Lan wanted to turn household chores into a Mother’s Day competition, and to get sons and daughters to create and share content about helping their mothers.
What we built
A Messenger chatbot where people pick a team, send a photo, and get it back instantly in a branded Mother’s Day frame. Weekly prize draws and grand prizes, including a washing machine, an air fryer, a microwave and a year of E-Lan products, kept people taking part.
How it worked
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Problem 01 · Attention
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