Vaseline · Myanmar · 2023
Interactive Video Date
Fans didn’t watch an ad. They went on a date with a popular actor, and chose how it went.
- participants
- 3,689
- active users
- 695
Attention
People scroll past ads.
A feed moves fast. A standard ad gets a second of attention, then it’s gone, and nothing about it stays with the viewer.
How we solve it
See the 5 campaignsWe turn the campaign into something people do. They choose the story, play the game or score their own dance, with the brand at the centre of it.
Crypto client · 2024
Telegram tap-to-earn game
A Telegram game with 30,990 players, and 25,231 of them still active.
- participants
- 30,990
- active users
- 25,231
- still active
- 81%
CLEAR Men · Myanmar · 2022
Fearless Cup 2022
During the World Cup, young men headed a virtual ball with their forehead, then kept coming back to call the winner.
- participants
- 4,778
- active users
- 1,662
E-Lan · Myanmar · 2023
Team Shaw vs Team Sayy
Two teams competed to help mum with the chores on Mother’s Day, one framed photo at a time.
- photos created
- 650+
- photos downloaded
- 520+
- social shares
- 450+
Over two weeks
Rexona · Myanmar
Unstoppable with Rexona
An AI model that watches your dance, compares it to the routine and gives you a score.
Built and ready. The brand chose not to launch.Read the storyOther problems
Sharing
Brand content rarely gets shared.
How we solve itWe use AI to put the customer in the picture: their face in a new style, their mother on a card, their message to someone they love. They share it because it’s theirs.
8 campaigns- Comfort
- Happy Tea
- E-Lan
- Cornetto
Knowing the buyer
You sell the product but never meet the buyer.
How we solve itWe put a code, a QR or a selfie moment on the pack. Buying becomes the way into the campaign, and the campaign becomes the way to know your buyer.
4 campaigns- YOMA Beer
- Chingu Soju
Facing the same problem?
Tell us what you’re launching. We’ll show you what we’d build.