Problem 01 · Attention · Myanmar · Aug 2023
Interactive Video Date
Fans didn’t watch an ad. They went on a date with a popular actor, and chose how it went.
Results
- participants
- 3,689
- active users
- 695
The problem
Vaseline wanted more than views. The brief was a campaign people would remember: a personal experience with a popular actor that kept them engaged with the brand from start to finish.
What we built
A chatbot-led interactive video. Fans picked one of three date scenes, steered it with choices that appeared on screen, and unlocked an AR selfie with the actor when the date ended.
How it worked
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Problem 01 · Attention
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