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Sharing

Brand content rarely gets shared.

People share what’s about them. A product post is about the brand, so it stops where it lands.

How we solve it

We use AI to put the customer in the picture: their face in a new style, their mother on a card, their message to someone they love. They share it because it’s theirs.

See the 8 campaigns

Comfort · Myanmar · 2023

Comfort AI

596,071 people came to find out which colours suit them, from everyday outfits to Myanmar traditional costume.

microsite entries
596,071
live
7 months
Read the story

CLEAR · Myanmar · 2023

Be Clear Be You

8,365 people saw themselves in a new style, and generated 9,280 AI images doing it.

participants
8,365
profiles collected
5,282
AI images
9,280
Read the story

Dove · Cambodia · 2024

Repair the Damage

A selfie in, a new hair colour and style out. The download sat behind a short form: 24,462 profiles collected.

participants
5,410
profiles collected
24,462
AI images
6,226
Read the story

Dove · Myanmar

Dove It

A selfie in Messenger, a face-shape reading, and a new hairstyle to match. People made 50,000+ images.

participants
10,000+
AI images
50,000+
Read the story

E-Lan · Myanmar · 2024

Mothers’ Day

People scored their love for their mother, up to 528 marks, and turned her photo into a card to share.

participants
2,065
personalised cards
215
Read the story

Cornetto · Cambodia · 2024

Love Language

Each flavour became a feeling: Vanilla for a confession, Strawberry for love, Chocolate for an apology.

  • Microsite
  • QR code
  • Secret message
Read the story

Closeup · Cambodia

International Kissing Day

People put their own photo and a message into a Closeup frame, then shared it. 1,000+ photos in two weeks.

photos created
1,000+
photos downloaded
860+
social shares
600+

Over two weeks

Read the story

Other problems

  • Attention

    People scroll past ads.

    How we solve it

    We turn the campaign into something people do. They choose the story, play the game or score their own dance, with the brand at the centre of it.

    5 campaigns
    • Vaseline
    • CLEAR Men
    • E-Lan
    • Rexona

  • Knowing the buyer

    You sell the product but never meet the buyer.

    How we solve it

    We put a code, a QR or a selfie moment on the pack. Buying becomes the way into the campaign, and the campaign becomes the way to know your buyer.

    4 campaigns
    • YOMA Beer
    • Closeup
    • Chingu Soju

Facing the same problem?

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