YOMA Beer · Myanmar · 2024
Thingyan Limited Edition
A selfie with the can was the entry ticket. 7,432 buyers left their details.
- participants
- 8,951
- profiles collected
- 7,432
Knowing the buyer
You sell the product but never meet the buyer.
In retail, the relationship ends at the shop counter. You don’t know who bought, or how to reach them again.
How we solve it
See the 4 campaignsWe put a code, a QR or a selfie moment on the pack. Buying becomes the way into the campaign, and the campaign becomes the way to know your buyer.
Closeup · Myanmar · 2024
Valentine’s Day Gift
ဗာလင်တိုင်းလက်ဆောင် ကံစမ်းဖို့ ခြစ်လိုက်စို့
12,283 codes from toothpaste boxes, sent straight to Closeup’s Messenger.
- participants
- 4,972
- codes entered
- 12,283
- active users
- 2,390
Chingu Soju · Myanmar · 2024
Chingu-fied
Scan the bottle, make AI art, and win a bottle printed with your own image.
- participants
- 447
- AI images
- 195
- active users
- 135
Closeup · Myanmar
Tree of Love
Anonymous love letters on a 3D tree. To find out who sent one, recipients unlocked it with a Closeup code.
- Web app
- 3D animation
- Viber and SMS
- On-pack code
Other problems
Attention
People scroll past ads.
How we solve itWe turn the campaign into something people do. They choose the story, play the game or score their own dance, with the brand at the centre of it.
5 campaigns- Vaseline
- E-Lan
- Rexona
Sharing
Brand content rarely gets shared.
How we solve itWe use AI to put the customer in the picture: their face in a new style, their mother on a card, their message to someone they love. They share it because it’s theirs.
8 campaigns- Comfort
- Happy Tea
- E-Lan
- Cornetto
Facing the same problem?
Tell us what you’re launching. We’ll show you what we’d build.