Problem 03 · Knowing the buyer · Myanmar · May 2024
Chingu-fied
Scan the bottle, make AI art, and win a bottle printed with your own image.
Results
- participants
- 447
- AI images
- 195
- active users
- 135
The problem
Chingu wanted to build loyalty and excitement with an experience that lasted longer than the drink.
What we built
A QR code on every bottle opens a microsite where drinkers create AI-generated photos. Winners receive a Chingu bottle printed with their own AI image.
How it worked
Facing the same problem?
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Problem 03 · Knowing the buyer
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