Problem 02 · Sharing · Myanmar · Aug 2023
Comfort AI
596,071 people came to find out which colours suit them, from everyday outfits to Myanmar traditional costume.
Results
- microsite entries
- 596,071
- live
- 7 months
First 7 days
- AI images
- 26,102
- engaged users
- 10,852
- avatars saved
- 6,079
- shared to social media
- 2,897
The problem
Comfort wanted to make fashion personal and fun for everyone, not only fashion fans, and connect it to how people in Myanmar actually dress.
What we built
A microsite that analyses a user’s skin tone from a photo, picks outfit colours to match, and generates a styled photo for where they’re going, including Myanmar traditional costume.
How it worked
Why it worked
Most of the reach came organically. KOLs extended it to a wider audience.
Facing the same problem?
Tell us what you’re launching. We’ll show you what we’d build.
Problem 02 · Sharing
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